When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on...

Hispanic Heritage Month brings awareness the importance of targeting the Hispanic population with relevant content in the language and application that maximizes reach. While many people who...

Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media...

The best way to get your story the coverage it deserves is by targeting the right influencers. With a media database of more than 1.6 million contacts, outlets and editorial opportunities, Cision...

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best...

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key...

Do you remember the last time you landed on a website just looking for some basic information and a pop-up came out of nowhere and punched you right in the face? Or maybe an overly flashy banner...

Every quarter, the earnings release raises the stakes for corporate communications professionals. It’s once again time to plot your course between a growing to-do list and this immovable...

Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based on share price and volume juxtaposed against some...

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to...

As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly...

Not All Travel Pitches are Created Equal Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Make the best out of your travel pitch by knowing specifically...

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? At Forrester’s Customer Marketing conference held last week in New York,...

The benefits to issuing formal financial guidance is that it can be an effective tool for helping potential investors and shareholders to better understand market dynamics, a company’s growth...

Like a Girl took a jibe that an 8-year old boy might shout at a classmate and turned it into an anthem. The ad itself has been viewed more than 63 million times on YouTube. Duracell is “Trusted...

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned...