As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly...

Not All Travel Pitches are Created Equal Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Make the best out of your travel pitch by knowing specifically...

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? At Forrester’s Customer Marketing conference held last week in New York,...

The benefits to issuing formal financial guidance is that it can be an effective tool for helping potential investors and shareholders to better understand market dynamics, a company’s growth...

Like a Girl took a jibe that an 8-year old boy might shout at a classmate and turned it into an anthem. The ad itself has been viewed more than 63 million times on YouTube. Duracell is “Trusted...

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned...