Cision MediaRoom
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News Releases
News Releases
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Nov 29, 2016How to understand trends and conversations in order to generate content that wins
We've reached a crisis in listening: a study found that the average large organization devoted 80 percent of its resources to broadcasting its messages to the public or clients and only 20 percent...
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Nov 11, 2016Partnership to enable effective customer loyalty strategies through technology, data and education
Cision, a leading media communications technology and analytics company, today announced a partnership with Loyalty360, the unbiased, objective, and market-driven association for customer loyalty,...
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Nov 1, 2016White paper details how brands can use social persona data to analyze audiences and tailor their marketing messages
What do marketing and baseball have in common? Numbers and personalities. As baseball managers have directed their attention away from superstition and instead towards data, so too have master...
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Oct 27, 2016New Cision guide details how to use a holistic communications and marketing approach to optimize campaign performance
The days of brands buying credibility and trust online are quickly fading. With nearly 80 percent of today's internet users saying they "almost never click online ads[1]," communications and...
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Oct 24, 2016Platform provides the power to make intelligent, real-time decisions in a unified way across earned, paid and owned channels
Today, Cision announced the launch of its new integrated platform, the Cision Communication Cloud™. The new offering is the first of its kind in the communications industry to bring the power of...